Newegg has done (will do) this exact same thing. One of the recent vibrant examples was with a motherboard and some Youtube personality.

Basically, most businesses have outsourced doing QA as "free returns" where the customer is the ultimate judge. This only works as long as they're willing to get stuck with some of the losses from return fraud. But as they try to cost optimize and assume the incoming checkers are foolproof, they end up blaming unlucky customers in the most hostile manner.