* Update: Specifically for you, rather than in the wider sense; how does Exchange make /your/ life easier?
Offline is a smoother experience requiring no effort. Reminders for the Calendar actually manage to get my attention.
Rules are easier to manage, and if memory serves much more flexible.
I am not criticizing Gmail et al mind you; as I mentioned, I use them all the time. They just are more useful for personal, low-volume stuff.