It needs to hit mainstream media, not just the ones who read hacker news, reddit. You need to be able to explain to your aunt (the one who still uses Windows XP) what this bill does and why they should care succinctly.
One of the best ways might be to call up journalists/news bureaus for the local papers/tv stations and discuss it with them and what impact the bill will have locally. Will it mean that a popular startup will close? Will it mean that people won't be able to read Reddit/Twitter/Facebook because their ips will be blocked? Will it mean that the cool startup that uses cloud hosting might end up shutting down if the cloud carrier is blocked? Tell them!
If you go to church ask the pastor if you could say a few words about the bill (same applies for other religions). Virtually nobody outside of the tech industry has heard of this bill.
And please, when you see your family for the holidays, bring it up.
