He’s talking about formal memory models, which are a bit different from what you’re talking about (though you’re correct that they are pragmatically similar.) C/C++ has a formalized memory model that describe the high level logical rules/guarantees for writing safe concurrent code, while Unsafe Rust doesn’t have one explicitly written in spec/paper (although they kinda borrowed a less-formalized version of it from C/C++.) It has to do with ironing out hardware-specific behavior to obey a certain set of rules, while making sure all the compiler optimizations do not perform any invalid transformations against these rules. (The Rustonomicon explains this well in layman terms, and acknowledges the complexity of the issue: https://doc.rust-lang.org/nomicon/atomics.html)

In practice, it seems like the C/C++ model has some glaring flaws anyway, so I can’t say that Rust’s is really “worse”. But since Rust has this mission to be better than C++ in terms of safety, this is one of thorny issues of Rust that need to be tackled to really let its advantages shine.