In minerals and energy the assumnption is rarely that "demand is fixed" ..
Population and per capita consumption have both increased for more than a century so the long term data is hard on the side of "demand relentlessly increases" (for major mineral demands and for energy supplies).
The logic here behind this ruling is that within the global thermal coal market it appears that demand is levelling and peaking, coal is on the nose, and thermal coal demand will start to fall within the decade.
That's based up such things as (say) the Standard & Poor (of SP100 fame) 2022 global coal forecast report.