Does it make sense for them to take offense if I tweet that "I eat kiwis for breakfast every day"? And what in the world will we do if some language comes has "Wiki" as some great insult, rename Wikipedia?
I'm going on far too long for there to be any benefit to continuing... my question is simply this: what's the line which makes one uproar ridiculous, and another righteous? And in what way does this cross it?
None of your examples are of that category, taking a word with a pre-existing meaning in a given context and trying to give it a new meaning for commercial gain within that same context.
edit: as far as examples in detail, I have none, but I would honestly be extremely surprised if there were fewer than a dozen in the world's current state, probably hundreds through time. If I come up with one, I'll be sure to include it.
In the meantime: do you wish to argue that all such acts (name of culture => modified name as product => simplification dropping the modification) are offensive, or is this one somehow worse? I ask not to ridicule, but that this stance seems (to me) to be relatively new or rare, and favoring this instance as something far more offensive than I would find it if applied to me (Best Buy's Geek Squad being a mostly similar example, OTOH. I find them mildly annoying, but nothing more).
Basically, you (the collective-you, that is) have a point, but I and probably many others here think you're overreacting, though we might be swayed by a convincing argument.