Well, your alias actually refers to that process. Large organizations gain entropy over time. And entropy is precisly the inability to describe some structure at a micro/nano-level.

But while fighting the entropy can be hard, not doing so is almost certain to be lethal.

If an organism is infected by gangrene or cancer (the more extreme forms of entropy for a body), it may be more realistic to cut away whole body parts than to treat it in place, even if there is risk of sudden death.

It seems to em that this is what Musk is trying. Either Twitter will be gone within a year, or they may very well be sustainably profitable within 2-3 years.