I have to disagree. I pay for tools if they're good and they're saving me

   - time
   - headache
   - improve my quality or quantitive results

I very often do not want to pay if the product isn't as good as it claims or simply not good enough.

Software developers very simply would rather build their own half assed solution to a problem rather than pay for a half assed solution.

Offer quality, we'll pay.