It was true twenty years ago too, the only difference I can see between then and now is that you can outsource that task for a (relatively) small amount of money if you want to.
Then again, the last time I dealt with a site under DDoS, something in their stack was leaking the underlying IP (never did figure out what) but it turned out that "finding a provider who'd sell them a decent sized server and charge them for the bandwidth" was perfectly economical for their use case because their haters' firepower was insufficient compared to their revenue.
(I'd love to be less vague here but I'm sure readers can see the obvious professional ethics issues with doing so)