The main theme is giving band and labels tools to maintain and curate this relationship with the fanbase, and only then add ticketing on top of it. If you have a certain mass and sign multiple names from the same genre, you can leverage that data to "migrate" say Green Day fans to some new alternative/punk band and offer them discounts, under the assumption this could build strong preferences for that band in the future.

Instead of maximizing present ticket revenue and "burning" a band's current fanbase, you maximize career-wide earnings, fan number and impact. That's a kind of moat that's unbeatable.

* Require names on tickets and verify them at the door. Then for fan checking see if they’ve been to shows in the same scene.