That's incompetence
> His recent actions also cost near-term ad-revenue, thereby further amplifying losses.
And so is that.
> As bad as those things are, in-and-of themselves, they don't represent an existential crisis.
Why not? I mean, maybe it'll keep existing for a while still, but given how it's starting, how is it going to get any better? It seems clear that the current trend is steeply downhill. So anybody who thinks alternatives are needed would do well starting to look for them, or starting to work on one.