A lot of people, not nearly all of whom are technical users, which pretty clearly goes against the narrative that Mastodon is too difficult to use. Although to be fair a lot of people are also complaining about it, but the lesson here seems to be that people are more willing to put up with complexity and inconvenience than they're given credit for.
That it's still a minority of Twitter users doesn't make it a failure for Mastodon. This isn't a zero-sum game.