Seriously if everyone concerned really wants to help this man then everyone needs to drop this misleading mythology built up around him and deal directly with the reality of what happened. For example, this statement from the site:
Ross Ulbricht is condemned to die in prison for creating an anonymous e-commerce website called Silk Road. An entrepreneur passionate about free markets and privacy, he was 26 when he made the site.
I'm sorry that is a gross misrepresentation of what he did and is in no way helping him. If people really want to help him get his sentenced reduced then they need to start by fully acknowledging the crimes Ross actually committed. Then a clear argument can be made that excessiveness of his sentence far outweighs those criminal acts. It's not a case of innocence vs. guilt and shouldn't be framed as such. It's a case of Ross being unduly punished for the crimes that he legitimately committed. Anything else is just muddying the waters and again is in no way helping him.