Since many services now split into two tiers with a cheaper option for no ads, maybe ads showing up in no-ads tier won't happen. There really wasn't the possibility to do that before streaming (multiple cable channels I guess could have been done). I pay for ad free YouTube, HBO, and Netflix (although often cancel for awhile when nothing on the service interests me). Ads for other shows on the service at the beginning of shows/movies that I can fast forward through is the most ads I will tolerate.