As far as I can tell, it's been a success. The recent batch of nonfree licenses have all had to emphasize that they are not open source in the face of public backlash. Making euphemisms like "source available" unappetizing is exactly the point.
Furthermore, the OSI is just a group, as is the FSF. If the OSI and FSF folded tomorrow the definitions of "open source" and "free software" would not change. It's not necessary for the OSI to approve a license for the software to be open source, so "OSI Approved License" is not sufficient. "Licensed on terms compatible with the Open Source Definition" might be more accurate, but "open source" seems like an adequate shorthand.