This is a world in which people are familiar with webmail (email access through an HTTP gateway), and of both Web- and App-based interfaces to services such as Facebook, Twitter, Instagram, TikTok, SnapChat, and Reddit.
I'm reasonably comfortable in the thought that whether or not the Great Unwashed Masses think in terms of "HTTP Gateway" or Browser vs. App, they'll work through this particular Sysiphian obstacle without a great deal of effort.