Twitter's product has been static for years, barring perhaps the introduction of Twitter Spaces, which has barely made a dent in usage (as far as I can see, anyway). I personally regard this as a negative: I think that they should have been innovating more. But if I were a major brand looking at my advertising commitments I'd probably be fine with it.

> And in what ways do you think federated servers that don't agree on what rules to apply and lack any sort of mechanism for global, centralized control will make Mastodon reliable, predictable or even somewhat boring?!?

I don't personally think Mastodon is the answer so I'm probably not well positioned to answer this. But if my organization sets up its own Mastodon instance I'm free to ignore what the larger Mastodon ecosystem is doing, if I want to. It is under my control and can't be bought out by a memelord playing a prank gone wrong.