Tesla has done a great job to shake up a complacent status quo of car manufacturers, and to especially lead the curve of EV adoption in the US. That's not nothing, yes, and is absolutely a team effort. It's also not the best run business model and there's a lot of questions still about the long-term sustainability in their cost cutting and their over-reliance on credits and promised but not delivered features. If we want to credit Elon as the sole "business guru" and the company is relying on business models that are less than stellar, it's fair to criticize Elon's role in Tesla with respect to their ongoing business model issues.

There have been times where Tesla's stock, to generate additional liquidity, has had SEC violations alleged against it and most of those were directly "great business man" Elon Musk posting SEC violations directly to social media and pretending they were honest mistakes (and having enough reasonable doubt to not get the "Martha Stewart treatment").

I don't think there's "rewriting". There's 15 years of questionable business practices that was criticized at the time, yet seem easy to sweep under the rug now that Tesla looks popular and is a darling of certain investors.