Almost everyone who shared music on Napster would have never shoplifted a CD from a record store. Almost everyone who shares TV episodes on Bittorrent would never have stolen a DVD from a store or climbed up a power pole to illegally tap into cable.
Who benefits from making deepfakes, and how do we respond to them? By simply throwing our hands up in the air and upvoting you're encouraging this behaviour by normalizing it. If people recognize it as deception that violates consent it will be discouraged.
Do you really not see society-ending possibilities if every dictator or troll on earth had that power?
Sufficiently realistic deepfakes will erase trust in any and all recordings of people doing things, whether those things happened or not.
Yes, those of us in tech would be skeptical. But 99.9% of people don't read technology or political news and don't know this is possible. They haven't been inoculated against it.
What would happen? You can't make that stigma go away.
One of Trump's only drops in polling during his first presidential campaign was due to an audio recording. In his 2023 campaign, any recording that comes out could easily be AI-generated.
If that doesn't terrify you, I don't think you've been paying enough attention to the tactics of modern authoritarian regimes.