Your company isn't family and friends though and they can't give you a personalised gift that your closest people can do.

It's strange to expect the same treatment here.

Definitely regional/cultural because in my region, socks would be something given within family or close friends. I've never seen an acquaintance or a company give socks here. (Not that I would mind to receive some, good socks are a great gift, it's just that it's not done here).