- the distributor (iTunes or Spotify, for example) or it is not sustainable - the users, or they won't use it - the makers of music, or they won't put their music on it - the owners of music, or they won't put their music on it
If it works for all four, then things are aligned for a sustainable business model. If any one is missing, then the thing can't stay together.
iTunes, check, check, check, check. Four fingers fold in, thumbs up.
Spotify. Works for users, at its existing price point. Doesn't work for makers of music, unless the price point changes, at which point it won't work for the users - unless we are all missing that Spotify can charge significantly more and users would still be happy. Can work for large music owners, but as the original article points out the large owners can achieve this for themselves in a way that no longer works for Spotify.
Spotify is a valiant attempt at a new business model. If anyone can make it work, they are the ones and I salute them for trying. I just don't see how they can succeed.