I mean, sure, controlling the message is how you can call it, but that doesn’t mean the legal threats (or threats of any kind) are doing the actual controlling.

When I say “it‘s about making things as convenient as possible for journalists” what I mean by that (and what I thought I had made pretty clear) is not that convenience for the journalist is the ultimate goal.

The ultimate goal is to get the messages about your announcement you want to have published published. The convenience is a stepping stone towards that destination. That way you exert control without force or threats. It’s the carrot.

Which is not to say that threats are absent from corporate communication. Just not as part of press release writing and publishing.