(2) should be what you get in return. Pricing should be what customers care about, not what Twitter cares about.
If you're going to be a luxury product then all of your prices and/or offering has to be luxury or exclusive.
Disincentiving follower counts by how much VIP accounts costs doesn't make much sense. Unless you have some high end super VIP bracket that caps at 100-500k or whatever.
Elon's idea of rewarding creators as a byproduct of checkmarks sounds better than arbitrarily gatekeeping the checkmark system through some VIP criteria (like follower counts or public influence).
Everyone is a creator by default, creators should be rewarded after a certain level of contribution - always - but that's not the role of checkmarks (or the base level one at least).
