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0 pointsPhilip-J-Fry3y ago0 comments

Twitter Q2 average daily monetizable users: 237.8 million

Q2 revenue: $1.18 billion

Q2 revenue per monetizable user: $4.96

Revenue per user if they're paying $8 a month is $24 per quarter (there's 3 months in a quarter!)

That's definitely more than the profitability of the average user. If I got the numbers wrong then please show me how.

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Some users (US users, or those willing to pay $8/mo for Twitter) are generating multiple times the average revenue per user. People in poorer countries are generating less than the average revenue per user.

On Facebook, for instance, US users bring in 5x the worldwide average revenue per user.

That is why it's only a reduction in ads. This deal reduces their revenue per user if they went ad free for those users.

j / k navigate · click thread line to collapse

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bagels3y ago

On Facebook, for instance, US users bring in 5x the worldwide average revenue per user.

That is why it's only a reduction in ads. This deal reduces their revenue per user if they went ad free for those users.

j / k navigate · click thread line to collapse