He's owned Twitter for a few days. He threw out $20 and then adjusted it down to $8, seemingly based on feedback. Did he already know that $8 was the appropriate amount? Was there already some internal analysis done that he is just piggy-backing on? It certainly seems like Musk is making big changes literally moments after arriving on scene.
The messages shared as part of the trial don't show a particularly rigorous or deep level of thought regarding what to do with Twitter once he acquired it.
One would hope that still took place, but the haphazard approach so far doesn't provide much confidence that it did.
Perhaps he actually did - I think in part he's just playing it straight as an outsider, openly talking about the emperor being naked. That is, a lot of the serious business is just bullshit LARP people do, and if Musk can openly mock it and make money on the meme value of it all? That's a well-earned entertainer salary.
I guess it is possible he floated the $20 knowing someone very-famous would object and he could counter—either misreading the room badly, or else as a deliberate insult—with $8, which was what he wanted all along.
5d chess and all that.
Or he's impulsive and tweets dumb shit basically all the time. It might just be that.