If you're talking to larger companies, thing FAANG, then they have a list price and discount levels that can act as incentives, levers or there are other options for inducement. Otherwise, you give the sales team the authority on go-to-market strategy while they are executing individual deals (tactics). Senior sales leaders can authorize some of those discounts and any special inducements or incentives have to be custom written into contracts by legal + deal desk, making them more time intensive and less desirable.
