Yeah no average person cares about the difference between proprietary and free (as in freedom). If it does a thing, they'll use it. If it does a thing extremely poorly, but it's marketed well, they'll use it. If it does a thing, and they get censored continually, they'll use it. If it does a thing, but only via one method (you can't do it your way), they'll use it. If it does a thing while spying on their data, they'll use it. If it does a thing while showing them ads every 5 minutes, they'll use it.

Normal people take such a beating, and just keep on trucking. It's truly fascinating.