It's hateful in the sense that it's very derisive in the culture of the target and Babylon Bee has a large enough audience that the individual is likely to receive targeted threats as a result.
Reach and influence are important, because they impact the magnitude of what a derisive comment can do to a target.
You saying, "lol, man!" In your living room has no reach, it won't cause harm. The Bee saying it has huge reach, and when aimed at a specific minority individual can lead to serious harm.