But if you know that, then — as a cult leader — why not come up with a scalable approach to founding cults, that all share underlying infrastructure (marketing, accounting, etc) but just use different figure-head cult-leaders, different language, and different outreach techniques; and so form distinct isolated cult communities? Different marques of the same company, in other words — like how every "competing" soap or cereal in the grocery store aisle is still making the same company money in the end.

(I do know at least two real exampless of this meta-approach to scamming: 1. there are meta content-farms, which hire people and train them to run seemingly-independent content-farm YouTube / TikTok / etc channels; and 2. there are serial Kickstarter/IndieGogo scammers, that follow a loop of forming a new shell company, hiring a new actor to pitch a fake idea, steal people's money for it, and disappearing.)

And, while they're at it, why not constantly seek to acquire the pitch+content from smaller, nascent money-making course creators, and run their content through your existing business engine? Why not be the EA of scams?