Because the "energy crisis" is actually a political crisis, i.e. the failure of governments to build enough alternate generators, like solar and wind power during the last decade or two.
> You sure they couldn't be talking about a heat pump [...]
I'm really sure, because the videos show people unpacking a small electrical heater after telling you that "a student" or "an engineer" developed this glorious device in their spare time, ... And last but not least because we built our house with a heat pump and heat exchanging ventilation[*] more than a decade ago, so I'm aware of the concepts.
[*] https://en.wikipedia.org/wiki/Plate_heat_exchanger
Edit: complete a sentence.