I'm not so well-versed on the aesthetics and expectation of origami, but I can see a few things that seem notable about this cube design (based on a video of someone constructing it [0]):

- Most of the work is done by a single folding motion, i.e. starting from a pre-creased paper, one motion gets you almost all the way to the cube

- All of the visible surface is from the active side of the paper

- the cube appears to be very structurally stable (considering it is made of paper)

[0]https://www.youtube.com/watch?v=rVfiPAlXdik