In his first public appearance after revealing he had surgery to remove a tumor from his pancreas in 2004, Jobs met with a handful of reporters at the Stanford Shopping Center in Palo Alto, Calif. to unveil a new 750-square-foot "mini" store design. Half the size of the typical Apple retail stores of the time, the mini design featured an all-white ceiling, lit from behind; Japanese-made stainless-steel walls, with holes around the top for ventilation that mimicked the design of the PowerMac G5; and a shiny, seamless white floor made with "material used in aircraft hangars," Jobs said at the time.
Before the gigantic curtain draped across the storefront came down, though, Jobs was having a meltdown, refusing in the minutes before the unveiling to step outside and greet reporters. Why? Because the store design that looked so great on paper didn't stand up to real-world use. The walls showed off every handprint and the floors were marred by black scuff marks from the handful of people readying the store for the big reveal.
Jobs was ultimately convinced to step outside, and the curtain was drawn before the small gathering of reporters. When I saw the floor, I immediately turned to Jobs, standing next to me, and asked if he had been involved in every aspect of the design. He said yes. "It was obvious that whoever designed the store had never cleaned a floor in their life," I told him. He narrowed his eyes at me and stepped inside.
A few months later an Apple executive told me that Jobs had all of the designers return to the store after it opened on Saturday, and spend the night on their hands and knees cleaning the white surface. After that, Apple switched the floors to the stone tiles now prevalent in its designs.
