This is a notable differentiator that's easy to see and feel for iPad users. https://www.youtube.com/watch?v=otlDSjAq2hI
> Yeah, I don't really know who Apple is hoping to sell these to. […] The iPad probably won't make sense for most of us until it's discontinued or they add macOS to it, whichever comes first.
Apple knows who they're selling to. Apple's iPad dominates the global tablet market (along with Samsung and Amazon), so there's evidence that it's made sense for its target market for some time now.