But "people do it == people directly desire it" is a manifestly wrong metric. When something is in short supply in a store, people will line up to secure the chance to buy it. But Apple would be insane to think that people lining up to buy a newest Macbook on the day or release want lining up, and that more lining up is what they'd enjoy. People tolerate lining up to get what they desire. Equally, people tolerate more clicking in order to get what they desire, and what they'd likely prefer to obtain with one click.
This is a bit of a philosophical question.
Are there things we want that weren't somehow influenced by society (e.g. family, peers, advertisements, culture, etc.)? I'd argue very few things, aside from the basic biological needs. By corollary, almost everything we want is the result of external influence.
> But "people do it == people directly desire it" is a manifestly wrong metric. When something is in short supply in a store, people will line up to secure the chance to buy it. But Apple would be insane to think that people lining up to buy a newest Macbook on the day or release want lining up, and that more lining up is what they'd enjoy. People tolerate lining up to get what they desire. Equally, people tolerate more clicking in order to get what they desire, and what they'd likely prefer to obtain with one click.
If you measured line up times at Apple stores, you would almost certainly find out that its effect (of longer line ups) is a decrease in revenue (and therefore not something people want). If your point was that metrics can be misinterpreted and misused, I absolutely agree with you.
My question was specifically about the revenue/engagement metrics commonly used for software. To me they seem like reasonable proxies that you are building software people want.
So there is at least one example where it isn't a good thing.
People commonly want things that are linked to negative health outcomes: alcohol, sugar, fast food, lack of physical activity, working a high stress job, living in a city, watching the news, etc.
Personally, I take the position that people best know what's good for them because I don't see good alternatives to that.
Went to McDonald for the first time in a year and used the touchscreen to order. I had to dismiss over 7 popups, including a few that look like they were internally trying to get drunk people to accidentally order more (eg. cancel bottom from the previous popup is aligned with an extra order on the next one). It made the process a lot more panful than the minimalist interface they had before, but I'm sure a group of people got praised for it internally.