That's an interesting point about the 'openid:' scheme. Are you worried about someone having a use case where they want two separate wallet apps installed at the same time on their phone (rather than one app that can support multiple identities)?
Or is the concern more that someone might install a (seemingly unrelated) second app which surreptitiously hijacks the scheme and spoofs the interface of the existing app, to trick people into... revealing which sites they have accounts on? (The second app wouldn't be able to steal the keys from the first one, right?)
Anyway, it's good that multiple approaches are being attempted to solve the vital problem of decentralised identity, and I look forward to seeing how much adoption Hellō gets.