Companies aren't doing DEI because they feel like it. They're doing it because if they don't, they will be punished by the state. The way this works is that there is a patronage relationship between the grievance HR class and certain political actors. If you fail to hire enough DEI HR people to suck revenue from your company, the state prosecutors hit you with all kinds of hiring discrimination lawsuits. It's sort of like a mob protection racket. You hire some of our guys for some no-show jobs, we don't burn your business down.