Seriously? Creating that page just got Freshdesk on the HN homepage and hurt Zendesk's reputation very badly. That's a twofer in my book.

The fact that Zendesk is using "analyst" payola smacks of the worst practices of four quadrant research firms and enterprise software. "Want to the upper-right quadrant? Sure thing, the price will be..."

So at least in this case, it was exposed and we can properly adjust the value of all involved's reputations.

It's a bad move for FreshDesk's company culture. It's a worse move for ZenDesk but a bad move for FreshDesk.

They took this and made it a part of their company by registering a domain name and making a big, glittery page about it. Also, since ZenDesk isn't exactly a behemoth, and it names names, it's quite personal.