Agree. Actually, my first experience with Agile used the term "iteration" instead of "sprint" which I thought made much more sense. Everywhere else I've been has used the word "sprint". I suppose a "sprint" does includes three parts: start, run, stop; parallel to an iteration of the development cycle: branch, develop, reintegrate.

My paranoid, anti-management brain still thinks the fact that sprint for most people is associated primarily with speed rather than starting/stopping is a feature, not a bug. In this case idea of always being in a "sprint" is inherently stupid and insulting.

Anyway, another word to file alongside "grooming" for Agile words with unpleasant associations.