It's not the Superbowl, but I built software for a national sporting event during my time working on VOD for a broadcaster in Australia.
I think this sort of thing - where what you're building has external hard-to-move dependencies - comes up more often than you think. Those election visualisations on NYT didn't build themselves. There's often a bunch of less-hard-but-still-inconvenient dependencies as well - you're building software for hardware, or there's advertising campaigns in planning/motion.
