It's my impression that AWS competes with the EC2 instance cost (as it that's what new customers look at), and the bandwidth/storage only becomes apparent when you are locked in.

Really what AWS should be is one or two phases of service maturity: dev infrastructure and experimentation is phase one, phase two would be the "its a couple servers" production, BUT: with a scale plan for phase 3 being not-AWS.

Having a mature/battle tested phase 2 --> phase 3 should be a market advantage in the modern business landscape, but that's also a post-acquisition/exit phase, so none of the presumed target HN crowd care about it.

There are extensive articles and public knowledgebases on various technologies and architectures, but there is effectively nothing on AWS independence out there, even though almost every mature organization will need to face it.