Usually these kinds of views come along with ideas about other models that can recompense creators (including software engineers).
For example, the Lawyer example is used often - once the lawyer makes the argument, it's in the public domain and can be used by others, but you still pay the lawyer to compose the argument. There are also models where the durable software artifacts are free, but you pay people to support your use of them. Then there are the older models that used to be used a lot in the music and art world. A wealthy benefactor (or in this day and age, crowd) pays for a trusted artist / musican / architect / coder to create something, both for their enjoyment but also for their fame and renown.