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0 pointsTYPE_FASTER3y ago0 comments

Deepfakes will solve this

Display advertising will show you products that you have expressed an interest in today.

Streaming video has ad slots similar to traditional linear TV because it's what people are used to. There is the opportunity to do much much more.

What I could see happening is content changing to be tailored to the viewer. This would both decrease subscriber churn in the increasingly competitive streaming space, as well as add a feature to advertise via the content itself.

You like the pants? Point your remote at them to purchase with a single click. Honestly, I could see Amazon sponsoring streaming content for that purpose. AWS has streaming services and Amazon has been doing the logistics for decades.

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slfnflctd3y ago

> the opportunity to do much much more

I envision clothing & hairstyles being changed in the same video from one year to another, or even customized per viewer demographic. Admins could simply toss some product links over and let the ML do its thing.

Of course, this would require a ton of standardization of product types and categories, which I could see being difficult to get consensus on. Perhaps one company/consortium would corner the market and just use human labor to fill the gaps where automation isn't ready, much as is often done today.

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