This judge was a guy most likely like my mother who uses google as her browser address bar. First navigate to goof,e type the web address in search then click the first result. He seems to have been thinking about the issue in terms of the physical world. If someone was using the Chanel name and logo to sell fake goods then an order along these lines in the physical world makes some sense.
A lot of people who don't quote get the web think of these issues with physical analogies in mind. The problem is that these physical world analogies just don't apply. They only sound good to the uninformed. So yeah, we need to be protesting but more importantly we need to be educating. There are far more people who make bad judgements based on ignorance of the web than there are that make bad judgements because they need to please their pay masters.