It was definitely Apple from my perspective. We had this amazing training site built in flash. I’m taking full on animated storylines, professional voice talent, everything. Our animation teams were releasing new content every three months with new product seasonal launches. We won lots of awards. Then… Apple launched the iPad. All of our retail partners announced they were going to adopt the iPad to train sales associates. And the iPad doesn’t run flash. Well… crap. We laid off the animation teams and told the voice talent there would be no more work. All of the content switched to plain plain html - text and static images. So boring. We saw massive drop in usage, especially in Asia where they lived the animated stories (the flash animations were translated into 40 languages). It has been 10+ years now and the site is around, but it is still boring plain text and static images. Flash had problems, but it was also something really special that has not been replicated since Apple killed it.