I haven't done any OEM deals, but I think that's an interesting angle! BambuLab added lidar defect detection to their lineup. Prusa recently launched "Prusa Connect" for remote file management.
One insight that I have is that 3D printing ("additive manufacturing") is just one process among dozens used by small manufacturing shops. The hardware vendors launching software clouds/products are missing the bigger picture, which is that manufacturers need ERP and production schedule management way more than a "file cloud" per hardware vendors.