I think I can get what you're saying, but unlike in the EU where true MNVOs exists (which are independent of the backbone carrier and can switch to a different one for a lot of reasons), in Canada they are effectively subbrands of the same carriers. For example, Fido (https://www.fido.ca/) is owned by Rogers (the same company the OP is asking about) and Koodo (https://www.koodomobile.com/en) is owned by Telus but the carriers are "shy" to show that these MNVOs are ultimately owned by the same carriers they want to leave from (try to poke their websites and you'll be hard-press to find that they're subbrands).