So they made a slightly better Adobe.

Figma is all about collaborating on software — yet they don't touch software. They have been incrementally innovative in involving design-adjacent stakeholders in the design process, but the elephant in room is "how do we collaborate on _software itself_," rather than pictures of software?

When you have copywriters, designers, managers, and biz making pull requests to a Github repo via a design tool — that will be world-changing. This COULD have been our world already, but this paradigm is against Adobe's entrenched interests. Figma just played Adobe's game, and netted a cool $20B for it.

When Adobe acquired Macromedia, they extinguished an entire paradigm of design tool: "design tools that create software." Back in the booming 90's, this paradigm was _the future_.

Through that acquisition, Adobe shoe-horned the world into a paradigm of "hand-offs," and Figma's leadership (namely, Sho) doubled down on the "hand-off" vision. "Play Adobe games."

The future for collaborating on software design & build looks more like Flash, and less like Photoshop (though obviously, not quite like either.) "Exactly as anti-innovative."

Sure, $2T — a fundamental innovation in how we "design and build" software has implications as far-reaching as the World Wide Web itself. Google IS the World Wide Web — they have previously broken a $2T market cap.