> had to
Or didn't have to, instead improving what they already have.
I wonder if their aim is to own the designer's pipeline, from raw concepts to sharing finished work, nudging price hikes over time? All within Adobe walls and everyone agreeing to Adobe terms. I'm sure it's all fine and not creepy at all.
A designer recently sent me XD links to review, and for the most part it was a smooth experience to preview those assets and designs. She seemed to like XD.
Other times I get Figma links, and it's gonna be weird if they're both Adobe.
For me I can find one criticism of Figma. It's loose. Gets messy when there's lots of pieces spread out. Sometimes I want an anchoring page, latched, not zoom slippery... just constrained for my viewing control. Figma doesn't want you doing such things, it wants you hovering above a carpark looking down at the free and occupied spaces. That said, I haven't spent a huge amount of time in Figma, I log out quickly.