This space is murky at the top end.
The Zerodium payout offering is a rough proxy, but for 99.99% of consumers the security win for a iPhone are mostly about how they don't have to think about the manufacturer (tell your tech illiterate friend to buy an iPhone is easier than saying "Android but only Google or XYZ manufacturer") and how the privacy differential helps out a bit.
Also, plenty of people can't enable crazy hyper secure mode without bleeding information that they've enabled it. So this isn't as helpful as it may seem.