The entry in urbandictionary for "googe" tries to be funny but is clearly fake.
I suppose it's technically possible for someone to name their startup something like "Blumpkn", but I'd say this is a non-issue.
It's a good idea to think about a word before buying it as a domain, but that's common sense.
Secondly, "Googe" doesn't connote anything, unflattering or otherwise.
When I say fake, I mean that people try to invent new words on urbandictionary, and not words that people have ever used before. Don't believe me? Then just click a letter on urbandictionary and read the entries sequentially instead of by popularity.
To sum up: the examples used in the article are completely ineffective, but know what words mean before attaching them to the identity of your company.
